Скачать или смотреть Accenture Interactive | Fjord Trends: Predictions for the Year Ahead

The annual Trends report from Fjord, design and innovation from Accenture Interactive, is always a labor of love, crowdsourced from all 1,000+ Fjord designers and technologists – from San Francisco to Berlin, Hong Kong to Johannesburg, Dubai to São Paulo and 22 other places in between. Today, we stand at a technological, political and environmental inflection point. Two decades of rapid technology growth and innovation has generated enormous physical and digital clutter. The steep demand on the planet’s resources mirrors the demand on our time and attention. How do brands stay relevant and offer real value to consumers who are re-evaluating everything in their lives and in some cases pushing back against tech?