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About This Video:

How To Connect Google Analytics To Sprout Social

Sprout Social, Inc. is a social media management tool that helps brands communicate with customers across social channels, collaborate across teams, and measure the effectiveness of their efforts.

Sprout's platform integrates with Twitter, Facebook, LinkedIn, Instagram, Google+, Zendesk, UserVoice, Feedly, and Google Analytics. Bambu by Sprout Social, launched in August 2015, is an employee advocacy platform that allows organizations to curate content for employees to read and share on social media.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also the mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

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