Скачать или смотреть D2C Marketing Mistakes and the Power of Pinterest | Sandy Dedeian

Sandy Dedeian, Founder and CEO of Rectified Inc.

In this episode, Sandy Dedeian emphasizes the critical error made by D2C brands when they rely on short-term hacks and tactics for immediate gains instead of building a strong foundation for long-term growth. She shares cautionary tales of brands going viral on platforms like TikTok, only to struggle with inventory shortages and logistical challenges. Shifting the focus to agencies working with D2C brands, Sandy advocates for a strategic approach that analyzes the business before jumping into specific platforms. She then unveils the potential of Pinterest as a visual search engine, explaining how product-based and even service-based businesses can leverage it effectively.

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