Скачать или смотреть The Future of Addressability Part 1: The Opt-In Future

Can Unified ID 2.0 (UID2) really replace cookies? Yes. Identity has always been a core benefit of programmatic advertising, and with cookies going away, you can keep advertising relevant for your customers across the open internet using UID2. Find out how UID2 on The Trade Desk will make addressability more powerful than ever before. Learn more: https://bit.ly/3BgvZDI

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The Resource Desk is a one-stop shop for insights, product news, and best practices designed to help you harness the power of The Trade Desk’s platform to drive impactful results for your business. Read more: https://bit.ly/3Na4y4p

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The Trade Desk is a media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters. Learn more: https://bit.ly/3jtU8y6