Скачать или смотреть Target Market Identification: 5 Steps to Business Growth (60s) | Data Lens

Stop marketing to “everyone.” In this 60-second Data Lens clip, get a simple 5-step framework to identify and validate your target market—so your messaging, channels, and pricing work harder.

The 5 steps:

1. Define the goal (revenue KPI + success threshold)
2. Collect signals (reviews/DMs, CRM/OTA, web & search data)
3. Segment & size (needs, budget, seasonality; prioritize by impact)
4. Validate fast (LPs/offers/creative A/Bs, small ad tests)
5. Align & measure (channels, pricing, packages → track CTR, CVR, AOV/ADR, LTV)

Work with Cairn Consulting Group — Get Actionable Insights From Your Data.
Learn more: https://cairnconsultinggroup.com/?utm...

Focused on outdoor hospitality & tourism: campgrounds, RV parks, and glamping resorts (and any team that markets to humans).

Hashtags:
#TargetMarket #AudienceTargeting #ICP #MarketResearch #CustomerInsights #BusinessGrowth #OutdoorHospitality #CampgroundIndustry #Glamping #TourismStrategy #CairnConsultingGroup #DataLens #Shorts