Скачать или смотреть Plain English Roundtable - "Language Accessibility: Benefits & Techniques"

What does “accessible language" mean? Why is inclusive communication something that business should be aware of from a legal, ethical and commercial perspective?

The assumptions we make about our customers' abilities can make the commercial messages we use to connect with them either misunderstood or undeliverable. If a customer can't physically see or hear what we're saying, or they get confused with the language we use or the amount of details we provide, it is unlikely that we're going to be successful at making that connnection.

In this virtual Roundtable we explore:
What language accessibility means in terms of the customer experience;
Legal and ethical obligations that businesses should be aware of;
How inclusive communication is a mindset, and should be seen as an opportunity not a box-ticking exercise for CSR/ESG programmes;
Case studies on how accessible language strategies have been incorporated into existing business processes and the commercial benefits they provided.

Running time: 00:47:40

This Roundtable was originally broadcast live on 27 January 2022.

Hosts:
Niamh Kelly, Tigim https://www.tigim.co/
Trevor Fenton, Plain English Law https://plainenglish.law/

Industry Experts:
Carrie Clewes, Chattertons Solicitors https://www.chattertons.com/
Paul Ulett, Lasting Legacy Planning https://lastinglegacyplanning.com/






Language accessibility resources mentioned in this Roundtable:

UK Guidance: “Making your service accessible: an introduction”
https://www.gov.uk/service-manual/hel...

Accessibility app: Stark
https://www.getstark.co/