Example Apollo.io Setup for Linens N Love

Today, I'm excited to share a detailed walkthrough of setting up Apollo.io for Linens N Love, a non-profit organization repurposing linens from hotels to help those in need. We take their ICPs/Personas/Messaging/Content and bring this to life in Apollo.io to build target account and contact lists, custom account/contact scores, setup mailboxes and go through deliverability checklists, set up sequences and plays to automate and connect everything together to land in the inbox, keep a steady flow of leads coming and create an automated outbound engine using Apollo.io.

00:00
Introduction - Linens N Love Sample Client
02:00
Onboarding Document - Targeting Criteria
03:50
Building Account Lists in Apollo.io
09:30
Using Apollo Buying Intent Data
13:50
Using Apollo Website Visitor ID
16:50
Building Personas in Apollo
22:35
Setting up Mailboxes
25:20
Apollo Email Warmup
26:50
Apollo Custom Account Scores
30:10
Building Sequences in Apollo
31:20
Using Apollo’s AI Generated Emails
34:10
Manually Adding Contacts to Sequences
35:40
Adding Contacts to Sequences Automatically Using Plays

Apollo.io Setup - Free Offer
Sign up for a new Apollo.io account for your business at https://get.apollo.io/saasboost and we can book a free 20 minute screenshare call to help you get setup

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