Скачать или смотреть How Homeowners Can Use AI to Find the Most Trusted Companies!

Homeowners are no longer just searching on Google — they’re turning to AI engines like ChatGPT and Perplexity. Is your contracting business ready for Local SEO, Core SEO, and Omni SEO? In this episode, Bill Brown and guest Cory Cullather from WebFX break down how AI-driven search is rewriting the rules and what contractors must do to rank where homeowners are actually looking 👀

You’ll learn:
✅ Why most contractors quit SEO too early and how long ROI really takes
✅ The difference between Local SEO, Core SEO, and Omni/AI Engine SEO
✅ How to align marketing expectations with execution so agencies don’t “burn the bridge”
✅ Why brand strength influences customer acquisition costs more than ads
✅ The future of lead attribution with ServiceTitan and CRM integrations
✅ What private equity really looks for in contractors during acquisitions

Whether you're roofing, HVAC, or another trade, this conversation uncovers the mindset shifts and strategies needed to build a durable online brand in 2025 and beyond.

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Guest: Cory Cullather, WebFX

Discover Omni SEO and why it's the future of digital marketing. We're optimizing for all answer engines, not just traditional search. Learn how ai tools and generative ai are used to enhance content optimization across platforms like ChatGPT, Perplexity and Gemini so homeowners can quickly and efficiently evaluate and select the most trustworthy companies. Stay ahead with this tech explained!