Скачать или смотреть Brazil MedTech Market: A Medtronic Cardiology Case Study on Long-Term Success

This episode analyzes how Medtronic has achieved long-term success in Brazil's complex cardiology device market. We explore their strategy of combining product distribution with extensive clinical support and training to navigate regulatory hurdles and a dual healthcare system, a model established since their entry in 1971.

How did Medtronic build a 50-year legacy in the Brazilian cardiology market?
What is the role of a local subsidiary in navigating ANVISA's regulations?
Why is clinical training as critical as sales for market access in Brazil?
How does the dual public-private healthcare system in Brazil impact device strategy?
What are the key products in Medtronic's Brazilian cardiology portfolio?
How can foreign device manufacturers overcome the shortage of skilled clinicians?
What makes Brazil a challenging yet rewarding market for medical devices?

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