Скачать или смотреть Marketing with Heart: Standing Out by Showing Up - EP 50

In this episode of Realizations, host Andrea Gordon sits down with marketing strategist Katie Lance to explore how real estate agents can stand out by showing up—with authenticity, purpose, and consistency. Katie shares practical tips for creating a system that supports your voice, your audience, and your business. From social strategy to mindset and email marketing, this conversation reveals how to grow your real estate brand without losing yourself in the process.

🎧 Hosted by: Andrea Gordon
👤 Guest:
🏡 Katie Lance – Real Estate Marketing Strategist | Founder, Katie Lance Consulting

⭐ Guest Bio:
Katie Lance is a nationally recognized social media strategist, keynote speaker, and best-selling author of #GetSocialSmart. As the co-founder of Katie Lance Consulting, she has spent over two decades helping real estate professionals grow their brands and businesses through smart, intentional social media strategies. Katie is widely known for her practical, relationship-driven approach to content marketing and video, and her expertise has been featured on Inman News, The Huffington Post, Forbes, and more. She leads the highly regarded #GetSocialSmart Academy and hosts an annual mastermind event at the Bellagio in Las Vegas.

💡 What You’ll Learn:
✔️ How to create a marketing system that works for you
✔️ Why consistency beats perfection in content creation
✔️ Which platforms are worth your time (and how to find out)
✔️ How to build trust through social and email
✔️ The power of kindness and showing up with value
✔️ Tips for new agents to avoid overwhelm and burnout
✔️ How to future-proof your business—even in uncertain markets

🎬 Watch now to hear why connection—not algorithms—is the key to real estate marketing in 2024 and beyond.

⏳ Timestamps (Click to Jump to Sections!):
📌 00:00 Welcome and Introduction
📌 00:41 Katie Lance's Journey into Real Estate
📌 02:37 Passions Beyond Real Estate
📌 04:40 Supporting Charities and Community
📌 06:04 Top Marketing Tips for New Agents
📌 12:18 Effective Database Management
📌 17:05 The Importance of Relationships in Real Estate
📌 17:31 Sharing Personal Content Online
📌 18:22 Choosing the Right Social Media Platforms
📌 20:30 Creating Effective Social Media Systems
📌 22:16 Batching Content for Consistency
📌 23:34 Introducing the Real Estate Academy
📌 25:36 Navigating Economic Uncertainty
📌 30:04 Final Thoughts and Contact Information

📇 Connect with Katie Lance:
🌐 Website → https://katielance.com/
📘 Facebook →   / katielanceconsulting  
📷 Instagram →   / katielance  
🔗 LinkedIn →   / katielance  

🎙 Follow Andrea Gordon – REalizations Podcast:
🌎 Website → https://andreagordon.com/
📘 Facebook →   / andreagordonrealestate  
📷 Instagram → https://www.instagram.com/andreagordo...
🔗 LinkedIn →   / andreagordonrealestate  

💎 Produced by Icons of Real Estate -https://iconsofrealestate.com/

#RealEstateMarketing #KatieLance #AndreaGordon #GetSocialSmart #RealizationsPodcast #AgentBranding #RelationshipMarketing #EmailMarketing #AuthenticContent #RealEstateStrategy