Google Ads Call Out Asset/Extension Explained | Google Ads Assets Or Extensions | Google Ads Course

Hi Friends, In this video, we will learn about Google ads callout extensions or sets. Let's learn.

Callout extensions are a type of ad extension in Google Ads that allow advertisers to add additional text to their ads, highlighting specific features or benefits of their product or service. These callouts appear as additional lines of text beneath the main ad copy and can help make the ad more compelling to potential customers.

Callout extensions can be used to highlight a variety of information, such as free shipping, 24/7 customer service, price matching, or special discounts. They can be up to 25 characters each, and a maximum of 4 callouts can be displayed per ad.

Using callout extensions can help increase the visibility and effectiveness of your ads by providing more information to potential customers and making your ad stand out from competitors. They can also help improve ad relevance and Quality Scores, which can lead to lower costs per click and higher ad rankings.