Digital Merchandising at MyTheresa | Insight Fashion

In this video, I interviewed my friend Philip Chiswamine, Digital Mechandiser at MyTheresa about the behind the scenes working at one of the leading luxury e-commerce company - MyTheresa. Although Digital mechandising seems like a vague concept, through his insider insights, you can learn and understand the whole concept as well as how the comany collaborate between different business units.

Fashion Brief Instagram:   / _fashionbrief_  
Philip's Instagram:   / philips_diary  

#DigitalMerchandising #MyTheresa #LuxuryEcommerce

00:00 Intro of the episode
0025 Get to know Philip
03:07 Q: Difference between digital & visual merchandising
08:28 Q: Team structure of digital merchandising
10:37 Q: How does your day look like in MyTheresa?
18:42 Q: How does your team find the balance between commercial
and less commercial proucts?
21:44 Q: What kind of personalities or skills do people need to work
in the fashion industry?
23:16 Q: Does it really matter if you own a degree in fashion?
29:07 Outro: Fashion Brief Instagram