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Sensehacking: Revealing the power of the senses
Professor Spence will demonstrate how subtly manipulating sensory cues – from sound and smell to touch and taste – can profoundly influence consumer behaviour and brand perception. Prepare to unlock a new dimension of marketing and design, learning how to ethically engineer multisensory experiences that captivate audiences and drive measurable results.


Charles Spence - World-famous sensory psychologist.
Professor Charles Spence specialises in neuroscience-inspired multisensory design. He's worked with many of the world’s largest companies, focusing on the design of enhanced multisensory food and drink experiences through collaborations with chefs, baristas, mixologists, chocolatiers, perfumiers, and the food & beverage and flavour & fragrance industries.