What Is B2b Influencer Marketing? - Kristen Sesto

Kristen Sesto from Custom Influence helps bridge the gap between brands and decision makers through custom influencer programs.

In this conversation we chat about:

how to take events to the next level by partnering with industry influencers and incorporating them into the event experience

how it's necessary to understand the brand's goals and existing marketing efforts before implementing an influencer marketing strategy

why its important to educate and align brands and influencers to ensure a successful partnership

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