Скачать или смотреть Retail Marketing Ideas: The Power of Sidewalk Signs

Retail Marketing Ideas: without a solid retail marketing strategy, there are too many marketing choices. One of the first things you should do when planning your strategy is consider the cost per thousand across different advertising vehicles (radio, local newspaper, local magazines, billboards, targeted email, banner advertising, etc.). What you'll find is sidewalk signs or a frame sidewalk signs are ridiculously inexpensive with the lowest cpm or cost per thousand of any medium.

Sidewalk signs have such a low cost per thousand because of two factors: low acquisition cost and durability. You can buy a quality aframe sign holder for less than a small ad in your local newspaper. The actual sign boards (sometimes called substrates) cost about $50 (total for both sides) - and your retail marketing strategy should include at least 3 sets of advertising panels. You can expect to get at least 3 years out of your new sidewalk signs.