Скачать или смотреть Cybersecurity Isn’t Crowded: Security Engineering and the 5,000 Vendor Problem

In this episode our host Ashish Rajan sat down with Ross Haleliuk, author of Cybersecurity for Builders and creator of the Venture in Security blog, to explore the current state and future of the cybersecurity industry. From understanding the challenges of building a cybersecurity startup to the dynamics of security engineering and market trends for 2025. Ross and Ashish explore why the cybersecurity industry isn’t as crowded as it seems and the divide between companies that build in-house security and those that rely on vendors.

Ross also unpacks why sales and marketing aren’t “dirty words” in cybersecurity, why security engineering is “the present,” and how practitioners can balance business needs with technical aspirations.

Questions asked:
00:00 Introduction
05:33 How Venture in Security started?
09:33 Security Engineering in Cybersecurity
18:18 Cybersecurity markets that will be top of mind in 2025
24:15 GTM for Defender Tools
30:09 Vulnerabilities vs Misconfiguration Tools
37:56 How should product companies think about GTM?
44:27 How to decide between different security tools?
56:36 Cybersecurity for Builders book
01:05:00 The Fun Section

Resources
Venture in Security Blog⁠ - https://ventureinsecurity.net/
Cyber for Builders Book⁠ - https://ventureinsecurity.net/p/cyber...
Challenges in Security Engineering Programs - Rami McCarthy⁠ - https://ventureinsecurity.net/p/chall...
Cybersecurity is not a market for lemons. It is a market for silver bullets⁠ - https://ventureinsecurity.net/p/cyber...
The Market for Silver Bullets⁠ -https://iang.org/papers/market_for_si...
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