The Rise of Johnny Harris, Explained (Interview)

I Interviewed Johnny Harris & his CEO Iz Harris on how they built a news empire on YouTube. Thank you Invideo AI for sponsoring, use code JONYOUSHAEI50 for 2X free credits: http://invideo.io/i/jonyoushaei And thanks Shopify for sponsoring, click for a free trial: http://shopify.com/youshaei

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Special thank you to our amazing film crew: Caleb Hargett (DP), Ahmad Asaad (2nd Cam Op), Camila Franco Ribeiro Gomide (Sound Mixer)

We also discussed how Johnny won an Emmy with the NY Times, leaving Vox for YouTube, how they're launching a new creator network for journalists, and getting millions of views for videos like The REAL Reason McDonalds Ice Cream Machines Are Always Broken, Why People Think The World Is Flat, What Happens If China Invades Taiwan, The "Deep State" Explained

0:00 - 1:39 Who is Johnny Harris?
1:39 - 6:49 How Johnny Gets More Views Than The News
6:49 - 10:53 Winning An Emmy
10:53 - 12:39 Lessons From Vox
12:39 - 14:20 Getting New Skills
14:20 - 20:16 Johnny's Key To Writing
20:16 - 26:44 Johnny’s Production Process
26:44 - 30:33 Breaking Down Johnny’s Elon Musk Video
30:54 - 35:00 How Johnny Uses Music
35:00 - 37:11 How Johnny Creates Shorts
37:11 - 39:55 Selling Blood To Buy Cameras
39:55 - 41:01 Business Of Journalism On YouTube
41:01 - 43:53 Addressing World Economic Forum Controversy
43:53 - 46:03 Business of Journalism On YouTube (Cont.)
46:03 - 47:30 Spending $100K Per Month
47:30 - 53:16 Finding (And Hiring) Creative Partners
53:16 - 57:59 How Johnny Reaches Out To Sources
57:59 - 1:05:02 Growing From YT Channel To Business
1:05:02 - 1:08:15 Building A Better Production Process
1:08:15 - 1:11:27 Stages Of A Johnny Harris Video
1:11:27 - 1:16:35 Publishing Imperfect Videos
1:16:35 -1:19:46 How Big Is The Johnny Harris Team?
1:19:46 - 1:29:06 Launching A Creator Network For Journalists

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ABOUT JON:

One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"

During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.

Now a creator himself, Jon has garnered 700K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by CAA.