Скачать или смотреть Keynote AI Sales Speaker Shane Gibson | AI for MSPs, IT Sales, and Channel Growth

In this high-impact keynote, Shane Gibson shares real-world strategies and lessons for AT ChannelNext West 2025 for Managed Service Providers, IT leaders, and channel sales professionals who need to adopt and sell AI effectively. As a keynote speaker on AI for sales, Shane focuses on how to use tools like Microsoft Copilot, AI-based cybersecurity solutions, and generative AI in ways that actually drive revenue and results.

This isn’t theory. It’s a practical guide for those in the MSP and channel space who want to lead their clients through AI transformation while evolving their own sales approach.

Here’s what you’ll learn in this keynote:

[00:00] Why AI tools fail when mindset is missing
Most AI pilots do not create revenue. Shane explains why corporate strategies around AI often fall short and how MSPs can fill the gap as trusted advisors.

[03:00] The shift from using AI like a tool to thinking like an AI partner
He explains the difference between typical AI users and those who succeed with it. The key is learning to collaborate with the tool, not just click buttons.

[08:00] What’s holding MSPs back from leading AI adoption
A new survey reveals that while 92 percent of MSPs see AI as key to growth, only half feel ready. Shane gives a path to close that gap.

[11:00] AI and the future of sales roles in IT and security
With up to 75 percent of sales tasks expected to be automated, sales leaders must rethink how they hire, train, and lead. Shane explores how AI can support, not replace, skilled salespeople.

[14:00] Copilot, automation, and building a sales stack that scales
Shane shares examples of using AI to prep for meetings, write custom proposals, and qualify leads. These tools can save hours per rep and increase productivity without hiring more people.

[20:00] Creating value and loyalty through AI services
He shows how MSPs can guide clients through real AI deployments, building trust and stickiness along the way. When you help clients get results, they stop shopping for alternatives.

[28:00+] Coaching every call with AI feedback
Using call recordings and AI evaluation tools, Shane shows how to improve rep performance in real time. With a solid framework, AI can help any sales team improve faster.

This keynote gives you the tools and mindset needed to use AI in a way that supports both client success and internal growth. If you work in IT sales, security, or channel leadership, this is your roadmap to staying competitive and creating a real advantage in 2025 and beyond.

Ideal for:

MSP owners and sales leaders
Cybersecurity sales teams
Copilot resellers and Microsoft partners
Channel professionals and IT consultants

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To book Shane Gibson, keynote AI speaker: https://www.salesacademy.ca/speaking-...