Dumb Ways to Die: Superheroes,Dumb Ways to Die 3,Dumb Ways to Dash,Dumb Ways to Draw 2,Dumb Choices

Game List:

Dumb Ways to Die: Superheroes
Dumb Ways to Die 3
Dumb Ways to Dash
Dumb Ways to Die Dumb Choices
Dumb Ways to Draw 2
Dumb Ways to Die Classic
Dumb Ways to Die 2
Dumb Ways to Draw

Dumb Ways To Die is an Australian public campaign made by Metro Trains in Melbourne, Victoria, to promote railway safety. The campaign video went viral on social media after it was released in November 2012. The campaign's animation was developed into an app available to iOS devices.

On 1 October 2021, PlaySide Studios acquired the Dumb Ways to Die franchise for A$2.25 million from Metro. Playside Studios also released an NFT called BEANS on 3 February 2022.

The campaign was devised by advertising agency McCann Melbourne. It appeared in newspapers, local radio and outdoor advertising throughout the Metro Trains network and on Tumblr. John Mescall, executive creative director of McCann, said "The aim of this campaign is to engage an audience that really doesn't want to hear any kind of safety message, and we think dumb ways to die will." McCann estimated that within two weeks, it had generated at least $50 million worth of global media value in addition to more than 700 media stories, for "a fraction of the cost of one TV ad". According to Metro Trains, the campaign contributed to a more than 30 per cent reduction in "near-miss" accidents, from 13.29 near-misses per million kilometres in November 2011 – January 2012, to 9.17 near-misses per million kilometres in November 2012 – January 2013.

The video was art directed by Patrick Baron, animated by Julian Frost and produced by Cinnamon Darvall. It was uploaded to YouTube on 14 November 2012 and made public two days later. It featured characters with punny names such as "Numpty," "Hapless," "Pillock," "Dippy" and "Dummkopf" (the first five beans in the song, listed in order of appearance) killing themselves with stupidity. The animated video has two versions, an English one and a Spanish one.

On 6 May 2013, Metro released a Dumb Ways to Die game as an app for iOS devices. The game, developed by Julian Frost, Patrick Baron and Samuel Baird, invites players to avoid the dangerous activities engaged in by the various characters featured throughout the campaign. Within the app, players can also pledge to "not do dumb stuff around trains." The activities include things like getting toast out with a fork and poking a stick at a grizzly bear. An Android version was released in September 2013.

The game is similar to games in the WarioWare series. The game presents minigames based on the animated music video in rapid succession and becomes faster and more difficult the longer the game is played.

A sequel titled Dumb Ways to Die 2: The Games was released on 18 November 2014. In the sequel, there are a lot more varieties of challenges in each particular building, and each building has a particular theme. Before a train arrives at a building, the player plays a challenge to counter something related to trains. If successful, bonus points can be earned at the end of the game. There are 8 challenges each in every building. Like the original game, the game's characters do plenty of dangerous and unsafe activities. Lives can be lost by "dying" in one of the activities. The player has three chances to prevent the characters from dying.

The game is recently also available as a web and mobile-web version by MarketJS, license holder of the HTML5 web IP.

A second sequel titled Dumb Ways to Die 3: World Tour was released on 21 December 2017. Unlike the previous games which both involved the player playing minigames and trying to prevent the characters from dying, here the player collects coins from houses that are fixed up from being initially broken. The houses are fixed by the player playing a new minigame for each area containing those houses.

A third sequel titled Dumb Ways to Die 4 is expected to release in 2023.

A spinoff was also released, titled Dumb Ways to Draw on 5 May 2019. In the game, the player has to draw lines with in-game pens to guide the characters to their goals. But they also have to prevent the characters' deaths by dangers. It also had a colouring section to colour and share drawings as well as a "trace the picture" section, in which the player is required to hold the screen till a line of sufficient length is drawn to trace the given diagram. The sequel titled Dumb Ways to Draw 2 will be released in 2023.

Another spinoff, titled Dumb Ways to Dash was released on 13 December 2019. The player has to guide their character in a 3D race against other characters to the finish line while avoiding the obstacles.

A third spinoff, titled Dumb Ways to Die: Superheroes was released on 25 June 2020. It has similar gameplay to the previous spinoff.

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