Скачать или смотреть BEYOND EXPLORATION - FALL/WINTER 2021 CAMPAIGN

After launching its first ever menswear collection, complete with virtual avatar, Monnier Frères has taken inspiration from gaming for the release of its Autumn/Winter 21 edit, as the lines between the real and virtual worlds become increasingly blurred.

Inspired by social media and TikTok challenges, this new opus from the Play With Monnier Frères campaign, directed by Audrey Mascina and immortalised by photographer Mélie Hirtz, takes us from one world to another, from the real to the virtual.

Our virtual heroes embark on a daring dance battle in which the avatars choreograph their movements around their accessories, transformed into weapons.

The new season is also the perfect opportunity to reveal the new Monnier Frères branding and continue to affirm its unique positioning: where Fashion meets Tech.

#PlayWithMonnierFreres #DanceWithMonnier #Gaming

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AGENCY & PRODUCTION
CREATIVE AGENCY : HANI
PRODUCTION : ENTÊTE - Under the supervision of Adrien SAMMUT and Thibault KUNZ


TALENTS
DIRECTOR : Audrey Mascina
PHOTOGRAPHER : Mélie Hirtz (Hatomic)
DANCERS: XiaoYi Liu, Coline Omasson, Fanny Bouddavong, Chams-Eden Moussa
STYLIST : Garlone Jadoul
HAIR & MAKE-UP : Cyril Laine (Saint Germain Agency)
MUSIC : Pierre-Elie
SET DESIGN : Camille Rousseau
DOP : David Moerman
CASTING : Manon Sassy
MONTAGE : Mathieu Sauer
CALIBRATION : Lydia Lopez
GRAPHIC LAYERS : Patryk Kaplita
VFX : ARGO


STYLING CREDITS
Acne Studios, Antonia Schreiter, Balmain, Chaumont Paris, Coperni, Déborah L Brand,
Julia Heuer, Leo Official, Lueder, Materiel Tbilisi, MRN, Puma, Rombaut, Sanda Simona,
Stand Studio, Sud Ism, Tennessy Thoreson, Weinsanto, XUMU.