Скачать или смотреть How To Launch A Beauty Product In India | Ep: 1 The Accidental Launch

Step inside the D’you HQ as founder Shamika and her team race against time to launch their newest innovation, the Tender Lip Nectar.

From heated launch-day debates and supply chain chaos to last-minute barcode mishaps, this episode is a glimpse into our hustle as a homegrown Indian skincare brand that is committed to bringing our community the best.

You’ll see:
The business thinking behind entering a crowded lip balm category
The science that makes Tender Lip Nectar different from every other balm
The launch-day crisis that nearly derailed the drop

This is the story behind how the team turned a setback into a sellout: 300+ units gone within hours.

It’s messy, it’s chaotic but it all makes sense in d’you time!

Chapters:
00:00 Coming up
00:27 Deciding the launch date
01:00 Demand for Lip Balm
01:22 Planning a Nykaa Exclusive Launch
01:45 Inside a meeting with Nykaa
03:17 BTS of a Campaign Shoot
03:53 What makes Tender Lip Nectar unique?
04:13 GTM meeting- Pre launch chaos
05:47 Unexpected mishap with Monocartons
06:38 Launch gets preponed
08:18. Learnings from launching a lip balm