Скачать или смотреть Mesma - Limited Edition Rum

In a market saturated with scores of rum
brands, how does a limited-edition rum stand
out?
That was the quest Maka-Zai, India’s artisanal
rum brand was on,
with their first-ever barrel-aged rum.
Aged for 5 years, every drop of it was spun gold.
Brimming with luxury and euphoria.
The task was to showcase the opulence not just
in a glass, but also on the bottle.
Because art begets art,
we took a closer look at a single drop of this
liquid gold.
The magnified drop revealed a unique vibrant
pattern.
This masterpiece, captured with a unique
photography technique, became the base of
our label design.
The liquid inspired the packaging and its
mesmerizing beauty, in turn inspired the name-
MESMA.
And just like that, the drink’s positioning was
reflected in its imagery- Beauty Inside Out.
A limited number of bottles were up for
purchase, each nurtured and numbered.
The top wore the brand’s Indian initials,
And the Olive Ridley turtle across the neck.
The country woke up to Mesma’s beauty on its
rum aisles.
It didn’t just get noticed.
It sold out in hours.
And there you have it.
A special rum.
Special packaging.
Only to be toasted on the most special
occasions.