Скачать или смотреть Building Consumer Trust in Renewable Energy

Why do so many homeowners still hesitate to go solar—even when the savings and environmental benefits are clear? 🤔

In this episode of Sustainable Solutions, Lee Fondiller addresses the growing trust gap in the renewable energy industry and explains why confidence, not technology, is often the biggest obstacle to adoption.
Lee unpacks the most common concerns homeowners face—from fear of scams and confusing contracts to uncertainty about long-term savings. He introduces the four pillars of trust every reputable renewable energy company should stand on: education, transparency, proven experience, and strong quality guarantees.

This episode also delivers a clear, consumer-focused checklist to help listeners evaluate solar providers, spot red flags, and make informed decisions without pressure or guesswork. Whether you’re actively considering solar or just starting to explore your options, this conversation provides the tools you need to move forward with confidence.

Explore more of Lee Fondiller’s work and insights at leefondiller.com and leefondiller.net.

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