Mobile Commerce

Did you know that Today, North Americans access the web through mobile devices more often than computers? That they use their smartphones increasingly to buy items online?
Mobile Commerce is booming, and if your company sells products online, it’s a great opportunity you don’t want to miss!
Let’s take a look at some key facts!

(Key fact #1) Today, More than a 3rd of e commerce transactions are made on a mobile device. While eCommerce is growing fast, mobile Commerce is gaining an increasing share of the whole pie. … and it’s only the beginning!

(Key fact #2) Smartphones are the dominant mobile channel worldwide
More than 56% of North Americans now own a smartphone
iPhones are #1 in Canada, but Android is huge too, and continues to grow.

(Key fact #3) The main constraint to M-commerce’s expansion isn’t related to the customers, as they have already adopted this purchase behavior,
But to the companies, who don’t make M-commerce easy enough for their customers.
Because companies don’t always optimize the shopping experience on mobile, consumers find that completing a purchase is sometimes complicated and time consuming.
Building an app can be a solution: The majority of smartphone users prefer using an app than a mobile browser for purchases. In fact, 85% of mobile minutes are spent in-apps as opposed to browsers. The reasons are: convenience, speed and credibility.

So…What’s next?
• Mobile commerce’s growth is unstoppable, and the majority of ecommerce transaction will soon be mobile.
• Apple and Android will continue to battle it out, but both are winners versus the desktop
• Cross-device behaviors are now commonplace. Customers can check an article on their smartphone, look for additional information on their desktop and finally complete the purchase on their tablets
• Merchants therefore need to adapt to this new trend, and make cross-device purchases quick and easy for their customers

This might seem a bit overwhelming… But don’t worry, LocalSphere can help you! Our team of experts can create a unique website for your company, make it mobile friendly, and add all the necessary e-commerce tools to strategically boost your business. We can also build an app for your company, and fully empower you for mobile commerce.
We will make you love this new digital world.