Скачать или смотреть M&S Sparks Personalized Omni-channel Customer Experiences with the help of TCS

Tata Consultancy Services is working with Marks and Spencer to help them create a customer experience for the digital age with its M&S Sparks loyalty platform.

Here’s how we collaborated to design a system flexible enough to drive innovation and accelerate growth.

The monolithic legacy infrastructure was replaced with a bespoke micro-services-based architecture that allows sections of software to be replaced without impacting the whole business operation.

As a strategic transformation partner, we leveraged our deep contextual knowledge and domain expertise to completely re-imagine how the system would function.

The result is a radically improved customer experience, pushing boundaries with larger, more-engaging customer campaigns.