Скачать или смотреть Branding Basics: Build a Cohesive Brand Identity with Anika Aggarwal

In this episode, graphic designer Anika Aggarwal will be using Adobe Illustrator and Adobe Express to help you choose the right color scheme, typography, and imagery to reflect your brand’s personality and appeal to your target audience.

Whether you're a new business owner looking to create a brand from scratch, or an established brand looking to refresh your visual identity, this live stream is for you!
Join us as we learn from Anika's expertise and build a cohesive, memorable brand identity together.

Join the conversation and download Anika’s free assets: https://adobe.ly/3Ft17CU

Host Anika Aggarwal is a Graphic Designer and Creative Streamer based in Toronto, Canada: https://www.behance.net/anikaagg

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Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start
02:13 Chat questions and branding checklist
05:45 Responsive logos
10:49 Moodboard overview in Adobe Express
13:50 Serifs, San Serifs and rounded San Serifs
15:29 Fonts that fit the brand values
25:21 Choosing between logo styles
28:35 Warp Options in Illustrator
32:05 Designing a tag w/ the logo -
35:41 Pro Tip: Type orientation edits
38:48 Using Touch Type Tool for edits
40:48 Experimenting with tags and layouts
43:48 Importing assets to Adobe Express
45:20 Creative Cloud Libraries
46:40 Importance of branding and market research
48:43 Choosing brand colors
53:27 Recap, Preview, and sign off