Скачать или смотреть The Bracelet That Tricked Millions of People

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In 2010, a mysterious new product started to pop up everywhere: the Power Balance bracelet. Everyone from top-tier athletes to A-list celebrities and millions more were seen wearing this piece of rubber. The reason being, this piece of rubber supposedly performed magic on your body, enhancing your strength, balance, and flexibility. But, it turned out that the entire company was built on a web of lies, from false scientific claims to misleading marketing, all with the sole purpose of making millions of dollars no matter what.

This is the story of Power Balance and how two brothers created one of the hottest sports products ever to exist, only to lose it all in a few months.

Sources: https://docs.google.com/document/d/1U...

Media Credits: https://docs.google.com/document/d/12...

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