Скачать или смотреть Unlocking Trust and Joy for a Standout Brand with Tracy LaLonde

What does it take to become the go-to person at work? It’s a question with layers—and Tracy LaLonde unpacks the answers in her latest book, Trust Me: The Insider’s Guide to Being the Go-To Person at Work. Tracy emphasizes that trustworthiness is a cornerstone of professional success, making it an essential ingredient for elevating your career and building an unforgettable personal brand.

In this episode of Branding Room Only, Tracy and I explore why trust is the foundation of a standout brand. She breaks down her key pillars of trust, shares actionable strategies for building it, and highlights common mistakes that can weaken it. From avoiding trust-eroding pitfalls to fostering authentic connections, Tracy offers a roadmap for becoming indispensable—and finding joy in the process.

1:43 - Tracy’s simple definition of personal branding, her self-description in three words, a Warren Buffet quote she’s loving lately, and her hype songs
6:21 - How two influential experiences from Tracy’s childhood shaped her as an entrepreneur
9:34 - Tracy’s educational and career journey from her hometown of 3,500 people to where she is today
11:51 - Why trust is crucial in the workplace and what inspired Tracy to write a book focused on it
13:56 - How trust is a physiological process and what’s necessary for it to flourish
18:34 - Who will benefit most from the trust-building insights in Tracy’s book and common pitfalls that erode trust
23:24 - What sparked the idea for Tracy’s book, how it came together, and how societal conversations about trust are evolving
29:03 - How trust intersects with personal branding and building your personal board of directors
31:23 - What has remained constant about Tracy’s brand throughout her career transitions and the role of leadership and volunteerism
35:37 - Common mistakes people make when building trust and how these dynamics have shifted pre- and post-COVID
40:34 - What Tracy advises clients when trust is lacking within their team or organization
42:07 - The six components of trust and actionable ways to build it
49:24 - What Tracy enjoys outside of work, the aspect of her personal brand she won’t compromise on, and her “magical quality”

Connect With Tracy LeLonde

Tracy LeLonde is the founder of Joychiever, LLC and the author of Trust Me: The Insider’s Guild to Being the Go-To Person at Work. Harnessing over three decades of nitty-gritty business experience into actionable insights, she thrives on helping professionals and businesses perform at their peak. Empowering professionals to build meaningful planning relationships, manage with impact, boost revenue, and enhance workforce engagement has been at the heart of her work. Through Joychiever, she zeroes in on cultivating work environments where trust is the foundation, people management excels, and personal joy is a primary goal and not an afterthought.

Joychiever - https://www.joychiever.com/
LinkedIn -   / tracylalonde  

Mentioned In Unlocking Trust and Joy for a Standout Brand with Tracy LaLonde

Trust Me: The Insider’s Guide to Being the Go-To Person at Work by Tracy LeLonde - https://www.joychiever.com/product/tr...
Subscribe to The Branding Room Only on YouTube -    / @thepaulaedgar  
Personal Branding Strategy Sessions - https://www.paulaedgar.com/brandingst...
Sign up for Paula’s Upcoming Webinars - https://www.paulaedgar.com/events

Branding Room Only podcast episodes mentioned in this episode:

How to Navigate Generational Friction in the Workplace with Chris De Santis -    • How to Navigate Generational Friction In t...  
Personal Branding Bruisers: Paula’s Professional Pet Peeves -    • Personal Branding Bruisers: Paula's Profes...  

Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at [email protected], and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.