Bottom of the Funnel Marketing Strategy - Generate Leads and Convert Customers

In this final video of the 4 part B2B marketing lead generation series, I will cover the bottom of the funnel marketing strategy.

👉 Get the Sales Funnel mind map for each stage: https://bit.ly/3nWwc8i

Here I will cover the definition, different content types you can use at the bottom of the funnel, and also how marketing should work with sales to convert Marketing Qualified Leads to Sales Qualified Leads. I will highly recommend you should watch the other videos in this series first before you watch this one.

What is Bottom of the Funnel Marketing?

At the bottom of the funnel (BoFu), prospects have researched their problem, found how they can get their problem fixed, and weighed different types of solutions, and they’re in the decision stage and need some convincing before they sign the dotted line.

Your job is to convert a marketing-qualified lead (MQL) from a previous stage to a sales-qualified lead (SQL).

👉 Watch B2b Marketing Lead Generation Series for close more sales

○ 3 Stages of the Buyer's Journey:    • What is buyers journey and why is it ...  
○ Top of Funnel Marketing Examples:    • Top of the Funnel Marketing: Examples...  
○ Middle of the Funnel:    • Middle of the Funnel: What Every Mark...  

👉 TIMESTAMPS:
Bottom of the Funnel: 00:00 - 00:44
Bottom of the Funnel Stage: 00:44 - 01:14
BOFU Case Study: 01:14 - 03:10
Bottom of the Funnel Content-Type: 03:10 - 03:54
Email Marketing Automation For Generate Leads: 03:54 - 04:51
Nurture Leads Via Phone Calls: 04:51 - 05:20
Nurture Leads Via LinkedIn: 05:20 - 05:36
Running BOFU Campaigns: 05:36 - 06:47
Summary: 06:47 - 07:12

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