How to install Google Ads Conversion Tracking with GTM 2023 (Part1)

Google Ads conversion tracking measures the success of ad campaigns by tracking newsletter signups, app downloads, product purchases, and any other action that is considered valuable for your company.

By tracking these conversions, you can better understand what is working for your business and what isn’t. In this way, you can understand the behavior of your customers and then evaluate your ad campaigns by comparing this data to your budget, allowing you to allocate your resources more effectively.

Wondering how to do it? Don’t worry, we have you covered thanks to our in-house creator, Sofiia, who is going to show you how this can be easily done in just a few steps with the help of Google Tag Manager.

There has been an update in GAds implementation process. Check it here 👉:    • GoogleAdwords conversion tracking update  

🔗 Links mentioned in the video 🔗

How to install GTM (Article): https://measureschool.com/install-goo...

How to install GTM (Video):    • How to Install Google Tag Manager | L...  

Attribution Models Documentation: https://support.google.com/google-ads...

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OUTLINE

00:00 - Introduction
00:30 - Identify a Conversion
01:01 - Creating a Conversion in GAds
03:39 - GTM Conversion Tracking Implementation
04:38 - Creating a Trigger in GTM
05:24 - Testing GTM Implementation
06:24 - Conversion Tracking in GAds
07:02 - More GTM Information