Скачать или смотреть Pepsi unveils "unapologetic" logo focused on brand's heritage

Drinks brand Pepsi has unveiled its first rebrand in 14 years with an updated logo that draws on its 1990s branding and uses black wording to draw attention to Pepsi Zero Sugar.

Released to mark the brand's 125th anniversary, the rebrand aims to draw on Pepsi's history while focusing on its future and its "commitment to Pepsi Zero Sugar".
"The logo and visual identity thoughtfully borrows equity from its 125-year history and incorporates modern elements to create a look that is unapologetically current and undeniably Pepsi," said the brand.

"We designed the new brand identity to connect future generations with our brand's heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what's to come," added PepsiCo chief design officer Mauro Porcini.
The rebrand retains the Pepsi globe, which has been central to the logo since the 1950s, but returns it to the flattened version used in the late 1980s and 1990s.

As part of the redesign, the word Pepsi was placed back in the centre of the globe and written in a custom, capitalised font that "reflects the brand's confidence and unapologetic mindset".