Скачать или смотреть How TMRW Cracked India’s Gen Z Fashion Market?

In this episode, Prashanth Aluru, Co-Founder & CEO of TMRW: House of Brands, uncovers what it takes to build a digital-first house of fashion brands in India’s fast-evolving D2C landscape.

TMRW, backed by the Aditya Birla Group, is reimagining how India shops for fashion by acquiring and scaling brands like WROGN, Bewakoof, and Nobero, and uniting them under one innovative, tech-powered D2C platform.

From the founding vision behind building a portfolio of Gen Z focused brands, to cracking the code on customer loyalty and operational excellence, Prashanth shares the real story of creating a $150M+ fashion powerhouse in just three years.

He talks about:
The original philosophy behind launching TMRW and its digital-first approach
What it takes to identify and acquire high-potential D2C brands in India
Building repeat purchase behavior and loyalty at scale
Navigating the challenges of CAC, profitability, and rapid growth
How TMRW leverages data and technology to win over Gen Z and millennials

Chapters:
00:00 - Intro
01:02 - 60 sec elevator pitch
01:40 - Prashanth's professional journey
03:42 - WROGN acquisition story
04:38 - Early mistakes at TMRW
05:51 - Obsession with competition
07:02 - TMRW's CAC breakdown
09:42 - Key metrics for fashion brands
10:36 - Role of AI at TMRW
12:09 - Evolving consumer trends in the next 5 years
14:42 - How to build a INR 100 Cr fashion brand
15:10 - Top lessons from working at Facebook
16:15 - Top 3 sectors to start up in
17:19 - Prashanth's recommendations