Скачать или смотреть Why Our 45-Year-Old Property Management Company Rebranded (Game-Changing Results with PMW)

He’s been in business since 1978, and honestly, he didn’t think he needed a rebrand. But after working with Gabriel and the PMW team, he realized a brand is so much more than just a logo.

In this video, Mark Cunningham from Grace Property Management (Denver, CO) shares his eye-opening experience working with PMW. From discovering the deeper meaning of his company’s name to creating a brand identity that truly resonates with clients, this journey was more transformative than expected.

Watch to see how a rebrand can go far beyond visuals—it can redefine how a business shows up in the world.

✨ What you’ll learn in this video:

Why branding is more than just a logo

How PMW’s process uncovers the soul of a business

The reaction from clients & tenants after the rebrand

Why this investment was worth it for a 45-year-old company

If you’re considering a rebrand—or even if you’re not—this might change how you think about your company’s identity.

00:00 – First Impressions: Blown Away by the Presentation
00:16 – Who We Are: Grace Property Management Since 1978
00:39 – Why We Considered a Refresh
00:55 – Branding is More Than Just a Logo
01:12 – Gabriel’s Process: Asking the Right Questions
01:30 – Discovering Our Identity Through the Brand
01:48 – Educated About Our Own Company
02:08 – How Our Team and Founder Reacted
02:23 – Why Comprehensive Branding Matters
02:31 – The Turning Point: More Than a Logo
02:53 – The Deeper Meaning Behind “Grace”
03:12 – Realizing We Had a Brand Ambassador
03:21 – Why We Chose PMW
03:35 – Client Feedback on the New Brand
04:01 – The Comprehensive Brand Package