Скачать или смотреть How to Choose A Profitable Location - 9x12 Side Hustle

This is how you choose what area and businesses to target. NEVER choose an area under 15,000 in population. There will not be enough businesses for you to target to keep this as a sustainable business. I highly recommend targeting an area with a population of 40-80,000 people. This would be the area you are mailing to. This DOES NOT mean you need to avoid huge cities... You absolutely can choose a huge city, but you must dial it in to a specific neighborhood or zip code (ideally with a population of 40-80k people). As for businesses to target as potential advertisers, you will have to use some logic based on industry and how they typically work. Realtors may travel an hour for business, but retail shops in most cases wouldn't advertise to somebody even 30mins away from them. A general rule of thumb is that you should target any businesses within a 15 minute drive (for urban areas), or within a 20 minute drive (for rural areas). All of these businesses COULD be potential advertisers.
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