The OLI model (Dunning) for internationalization

Описание к видео The OLI model (Dunning) for internationalization

In this video I will be going over the key concepts of the OLI model by Dunning (Ownership, Location, Internalization). There are a couple of pitfalls when using the model that I will also be covering.

In business it will help to provide answers to where we should establish and how we should establish internationally

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