Скачать или смотреть The Reciprocity Blueprint "Modern Marketing With A HOOK"

📘 The Reciprocity Blueprint "Modern Marketing With a HOOK"

Hi eXp Seniors Network Agents, I'm Heather Brooks one of your co-founders of the eXp Seniors Network.

In this transformative training, I reveal The Reciprocity Blueprint, a heartfelt, strategic method for marketing to older adults and their families. If you're an ‪@eXpRealty‬ RE professional looking to serve (not be salesy) the aging demographics and their adult children... Then this is your playbook!

Based on insights from Dr. Robert Cialdini’s Influence "The Psychology of Persuasion", we explore how to use reciprocity to build trust and credibility WAY BEFORE the transaction ever begins.

You'll learn how to:

1- Use AI tools (ChatGPT, Canva, Sora) to create compelling, senior-friendly content
2- Offer free resources that educate and inspire aging homeowners and their families
3- Develop your "secret sauce" + SOI without burning out
4- Serve with authenticity and strategy in the 55+ real estate niche without feeling SALESY

This isn't just marketing we are mission-driven to serve with our hand up and not out. 💙

📌 Key Takeaways

▶️ Reciprocity Wins: People say “yes” to those who give first. Providing value through checklists, guides, and insights builds lasting trust.

▶️ Your Story Is Your Strategy: You don’t need to know everything—you just need to show up with heart and resources.

▶️ AI is Your Ally: Leverage ChatGPT, Canva, and Sora to simplify your marketing and elevate your presence without being camera-ready. DON'T RELY ON IT put your own spin on it!

⏱️ TIMESTAMPS

00:00 – Welcome & exciting announcements
01:30 – Why we serve seniors differently at eXp
04:00 – What Dr. Robert Cialdini taught me about reciprocity
06:00 – Sneak peek: Our new certification & CRM tools
10:00 – How AI (ChatGPT, Sora, Canva) fits into senior real estate
17:00 – Secret sauce: Building trust through education
22:00 – Tools you can copy & use today
28:00 – Why showing up beats being perfect
35:00 – Final thoughts & call to grow together

Tag a fellow ‪@eXpRealty‬ real estate agent working in the senior space and share this video. We are here to grow the most service driven senior network in real estate together.