Скачать или смотреть Gym Membership Trends for 2026: Gen Z, Retention, and Pricing with ABC Fitness

In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Lee Robinson, VP of Sales at ABC Fitness, to break down gym membership trends, member behavior, and what the data from 2025 reveals about running a successful gym in 2026.

The conversation explores why Gen Z gym members now account for nearly half of new gym joins, how their expectations differ from previous generations, and where gym owners may be misreading what this audience values. Lee also explains why gym engagement and gym cancellations are both increasing, and how click to cancel is reshaping how members think about flexibility, loyalty, and commitment.

They discuss why fitness studios faced more challenges with new member acquisition but saw stronger member retention, and what traditional gyms can learn from the way studios build relationships. The episode also covers early GLP 1 fitness trends, including how weight loss medications may be influencing attendance patterns, programming expectations, and long term member behavior.

Pricing and payments are a major focus, with Lee sharing what the data shows about gym pricing, price sensitivity, and perceived value. He also explains why payment behavior, neobanks, and rising ACH returns are becoming critical but often overlooked indicators for gym owners.

The episode closes with a forward looking discussion on gym industry trends for 2026, including the mindset shifts operators need to make, what to stop doing, and which gym metrics and behavioral signals leaders should be watching to succeed with the next generation of members.

This episode is designed for gym owners, multi unit fitness operators, and fitness industry executives who want a data informed view of where the gym business is heading in 2026.

Connect with Lee Robinson:   / lee-r-806998141  
Connect with Krissy Vann:   / krissyvann  
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