Скачать или смотреть The Secret Weapon Every Business Owner Needs: Canva Tutorial

In this Built Right Marketing tutorial, we dive into Canva, which we consider the most versatile and intuitive platform for business owners today. We move past the days of needing a degree in complex software like Adobe Illustrator or Photoshop just to create a basic brand asset. This video is about speed, efficiency, and leveraging a global network of creative talent to scale your brand.

Core Topics & Action Items

The Power of Template-Based Editing: Why you shouldn't start from scratch. We discuss the strategy of getting "3/4 of the way there" with professional templates and then customizing them with your unique colors, logo, and voice.


Building Your Brand Kit: A walkthrough on how to set up your brand guidelines (logos, fonts, and colors) directly in Canva so every asset you create is automatically on-brand.


Creating High-Stakes Assets: Proof that "good enough" is better than "perfect". We show how Canva was used to create a print-quality magazine centerfold for a major client, bypassing the need for an expensive outside designer.


Scaling Social & Print: From Facebook banners and Instagram posts to business cards and trade show signage—learn how to export professional-grade files in seconds.


Marketing from Within: Why we believe certain marketing skills should be kept in-house. We argue that because you have your "thumb on the pulse" of your business, you can often produce more authentic and timely content than a detached agency.