Economics Of A Cloud Kitchen Model | Business Breakdown Of Rotiwala.com

To dive deep into the food industry, Tanay Agarwal, a student at Mesa, went to Rotiwala.com to dissect their #business model and understand the #economics of a cloud kitchen model.

He spoke to Saleem Javed, co-founder of Rotiwala.com, which is a cloud kitchen and a partial dine-in restaurant near BTM 2nd Stage in Bangalore. They spoke about his initial days, why the focus was on rotis, and broke down the unit economics of one average order.

Watch the full video to explore what it takes to build a business like this, especially in the cloud kitchen domain!

Timestamps:
00:00 - Intro
00:58 - Story Behind Rotiwala.
01:16 - Marketing: Early Days
01:47 - Funding and Budget
02:15 - Rotiwala in the early days
02:53 - Growth in the first six months
03:20 - Unique selling point (USP)
03:44 - Rotiwala menu and its specialties
04:09 - Costs involved
05:19 - Revenue
05:38 - Unit economics
06:35 - Next five years

Applications for the second cohort of Mesa are now open. Round 2 deadline: May 5.

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#businessbreakdown #MBA #entrepreneurship #MesaSchoolOfBusiness #Startups #Founder #Food #CloudKitchen #economicsparidhi