Скачать или смотреть The Rejection Stories That Built a Forty Year Marketing Career | EP 10 | The Darshana Shah Show

In this episode of The Darshana Shah Show, we explore the insights and experiences of Ambi Parameswaran, a renowned advertising veteran, brand consultant, and author. Ambi shares his journey from IIT and IIM to becoming a pivotal figure in the marketing world. He discusses how resilience and learning from rejection have shaped his career, the evolving landscape of advertising, and the pivotal role of leadership in nurturing young talent. With anecdotes about working with giant brands like Tata Motors, Santoor, and Amul, and his thoughts on the future of marketing in a digital age, this episode sheds light on practical wisdom and visionary strategies for staying relevant in changing times.

00:00 – Teaser

01:05 – Show Introduction

01:45 – Guest Welcome: Ambi Parameswaran

02:48 – Transition from IIT/IIM to Advertising

04:37 – Does Academia Help in Real-World Advertising?

05:40 – The Thermax Story: Using Engineering in Ads

08:13 – Leadership Qualities & Situational Leadership

10:55 – Leadership Philosophy: Success is Yours, Failure is the c

13:27 – Why Marketers Must Experience Sales (Star One Program)

16:22 – Bouncing Back from Rejection

19.02 – The Rahul Dravid & Geet Sethi Rejection Stories

20:29 – The Hyundai Pitch Failure & Learning the Car Market

21:52 – Winning the Tata Motors Account

24:12 – Managing Team Morale After Losing a Pitch

26:21 – The Jet Airways Pitch Experience

27:35 – Should Agencies Charge Pitch Fees?

28:42 – Leadership Lessons from Clients (Book: Sponge)

30:37 – Ratan Tata Story: Attention to Detail

35:35 – The Motivation Behind Writing 12 Books

37:54 – New Book: Marketing Mixology

40:56 – Using ChatGPT for Book Titles & Design

42:04 – Adapting to AI in the Marketing Industry

44:42 – Will AI Replace Ad Agencies?

46:48 – Gen Z, Authenticity, and Moment Marketing Fatigue

48:57 – Regional Markets vs. Influencer Marketing

52:09 – Spirituality, Religion, and Consumer Behavior

53:50 – Decoding Micro vs. Macro Consumer Trends

56:37 – Success Stories: Tata Motors & Santo

58:21 – The Amul Ice Cream Strategy

59:20 – Rapid Fire Round

01:01:30 – Conclusion & Where to Follow

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