What is a Cinemagraph and How Do They Work? | Flixel

Cinemagraphs are a new medium that blend photography and video together. Often described as Harry Potter-like moving images, cinemagraphs are a magical hybrid of photography and video. They contain subtle motion that plays in a short, never-ending loop, while the rest of the image remains still. The motion highlights a few seconds from the video, blending it seamlessly into the still photo.

Many think cinemagraphs and GIFs are the same, but the only similarity is they both contain a loop. Cinemagraphs are based in video, which means they can be used anywhere you can upload a video. They're most commonly seen on social media platforms like Facebook, Instagram, Twitter, and Snapchat, but are now used by advertisers on websites, digital displays, and beyond. Cinemagraphs capture attention by surprising the viewer when they come to life with hints of motion. This makes them a popular choice for advertisers trying to capture and hold their audience’s attention.

Photographers, marketers, and small businesses use cinemagraphs to stand out, tell deeper visual stories, and grow their businesses.

Learn more about cinemagraphs and how they work:
http://bit.ly/WhatIsACinemagraph

Download your free trial of Cinemagraph Pro today! http://bit.ly/2r1FyCm

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Want to learn about how cinemagraphs outperform still photos in digital marketing campaigns and as Facebook ads? Check out our cinemagraph case studies series:
https://flixel.com/case-studies/

Get inspired by thousands of photographers around the world who use cinemagraphs to tell better visual stories and grow their business: https://flixel.com/cinemagraphs/fresh/


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