Скачать или смотреть Daniel Bussius | Stop Selling to Everyone: Segment Smarter, Grow Faster

What happens when marketing goes beyond surface-level strategy and digs into real customer pain points?

In this episode of the Entrepreneurial CEO Podcast, Daniel Bussius—CEO of Built by Love—joins Andrew and Mike to unpack the power of pain-point segmentation, the value of customer audits, and why most businesses misread what’s actually working in their campaigns. He also opens up about one of the most costly lessons he learned as a leader: not setting boundaries. From burning out to building better systems, Daniel shares what it takes to scale a business sustainably while keeping your team, your clients—and your own life—in check.

In this episode, Andrew, Mike, and Daniel will discuss:
(00:00) Introduction to Daniel Bussius
(01:05) The Journey of Built by Love
(03:31) Developing the Marketing Operating System
(06:40) Understanding Customer Relationships
(11:11) Leadership Challenges in Entrepreneurship
(13:28) Transitioning to Effective Leadership
(18:01) Personal Wake-Up Call and Transformation
(21:29) Key Metrics for Business Success
(23:43) Understanding Integrators and Their Impact
(26:34) The Role of the CEO in Business Growth
(29:51) Embracing AI in Marketing Agencies
(33:24) Identifying Customer Pain Points
(37:51) The Importance of Customer Satisfaction
(41:29) Setting Boundaries for Business Success

Daniel Bussius is an award-winning marketing consultant, serial entrepreneur, and founder of Built by Love, a full-service marketing agency. With over two decades of experience, he has helped more than a thousand clients worldwide—from Fortune 100 companies and celebrities to startups and small business owners. He is the creator of the Marketing RAMP, a proprietary system that powers high-performing marketing departments. Daniel has also served as a board member and advisor to $100M software firms, public companies, and bestselling authors. Based in San Diego, he’s also a passionate adventurer, having competed in the World’s Toughest Race: Eco-Challenge Fiji, and is a proud husband and father.

Connect with Daniel:
Website: https://danielbussius.com/
Website: https://builtbylove.com/
LinkedIn:   / danielbussius  

Connect with Mike:
LinkedIn:   / michaelcaitomap  
Instagram:   / mapcaito  

Connect with Andrew:
Website: https://www.mapconsulting.com/
LinkedIn:   / andrewcgerhart