How to Choose a Name for Your Small Business: Tip for Solo Professionals and Artists

Описание к видео How to Choose a Name for Your Small Business: Tip for Solo Professionals and Artists

Many professionals, artists, and freelancers overlook the importance of their own personal name when they set out to brand their new business. Here are situations where you don't need a fancy label, and coming up with a separate brand name can actually harm your marketing efforts. Let's also make fun of lawyers a little bit.

#smallbusiness #marketing #branding

00:00 Intro
00:30 When to choose a business name
01:39 Word of mouth referrals
02:09 Photography business names
02:45 Individual identity as a brand
04:46 Conclusion

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