Скачать или смотреть Chakravyuh of Predictability | Sachin Das Burma | TEDxXIMB | Sachin Das Burma | TEDxXIMB

Mr. Sachin Das Burma, an avant-garde marketer who has created some of the most popular advertisements speaks about his early career as a confused individual with no clear aim at a goal, his career as a copywriter and an advertiser, and finally, coming back to his home state Odisha to give back something to the state. He speaks about the Chakravyuh of predictability, and how he used his creativity, originality, and sheer will to break the Chakravyuhs of life.
#Chakravyuh #TEDxXIMB19 #XIMB “Aamsutra”, “Thinking is such a waste of time”, “Straighten Up” and “Cheer for India” - some of the most memorable ad campaigns in recent times have one thing in common- the extraordinary mind of Mr. Sachin Das Burma. He has enjoyed a storied career of over 20 years in the advertising industry, working in agencies like Ushak Kaal, Contract, Bates India, JWT, FCB Ulka, and Leo Burnett. He recently concluded steering the entire advertising campaign of the Hockey World Cup 2018, held in Bhubaneswar. In his own words, “If you are looking at a blank canvas, I will bring along the rainbow. And the story. And hopefully, some glory”. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx