Скачать или смотреть Marketing Agility - Part 1: What is Agile Marketing?

Explore the origins and principles of Agile Marketing with Rachel Chapman. Created in 2012 by a group of innovative thinkers, the Agile Marketing Manifesto adapts Agile principles to meet the unique needs of marketers.

Discover how Agile Marketing helps teams prioritize high-value work, collaborate efficiently, measure their impacts, and continuously improve their results. Learn about the ongoing efforts to refine the manifesto and how this approach addresses common marketing challenges.

This presentation covers:
The origins of Agile Marketing
The Agile Marketing Manifesto





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