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Product Analytics for Atlassian Marketplace Partners | Convert Trials & Keep Customers Engaged

In this episode of Marketplace Growth by Accoil Analytics, we’re going all in on product analytics for Atlassian Marketplace partners. If you’re not using product analytics yet, you’re leaving a ton of opportunity on the table. Simon and Peter break down how to get more trial conversions, spot which customers are sticking around (and which ones aren’t), and how to scale it all without burning out your team. Oh, and don’t forget about privacy—yeah, we’re going there too. These are the insights that can take your product from good to great.

Timestamps:
00:00 - Intro & Why You Need Product Analytics
03:11 - How to Convert More Trials with Product Analytics
04:51 - Keeping Tabs on Customer Health & Avoiding Churn
07:16 - Implementing Product Analytics Safely & Data Privacy

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