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Introduction to Digital Marketing
Digital Marketing means using the internet and digital technologies to promote products or services.
Features of Digital Marketing
• Marketing is possible 24/7
• Promotion with less manpower and lower cost
• Helps in getting better and faster results
• We can target the right customers
• We can analyze data and make better decisions for business growth
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Traditional Marketing vs Digital Marketing
Traditional Marketing
• Radio (FM), Television, Newspapers, advertising boards, pamphlets
• High cost for promotion
• Reach is limited
• Results cannot be properly analyzed
Digital Marketing
• Internet, Social Media, Emails
• Low cost compared to traditional marketing
• Promotion is possible worldwide
• We can track and measure everything
Facts:
• Around 5 billion people use the internet
• Around 4 billion people use social media
• 80% of people research online before buying any product or service
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Types of Digital Marketing
1. SEO (Search Engine Optimization)
– Improves the ranking of a website on search engines
2. SMM (Social Media Marketing)
– Marketing through platforms like Instagram and Facebook
3. Content Marketing
– Blogs, videos, podcasts, etc.
4. Email Marketing
– Sending emails to customers for promotions and updates
5. PPC (Pay Per Click)
– Paid ads like Google Ads, Facebook Ads, and Instagram Ads
6. Affiliate Marketing
– Promoting other people’s products and earning commission
7. Influencer Marketing
– Promoting a business through influencers
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Why Should We Learn Digital Marketing?
1. High demand in the job market
2. Good salary opportunities
3. We can do freelancing
4. We can start our own business
5. We can work from home


Stravan Technologies Banglore
Software Training Institute
phone:8050515155
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