Скачать или смотреть AG1’s Sleep Play, $22 Yogurt Sellout, Emma x Pinterest Vibes + McCaffrey Goes Owner | The Breakdown

Big brand moves this week 👇

AG1 expands from morning ritual to nighttime sleep with AGZ (a masterclass in owning daily routines).

Mid-Day Squares x Coconut Cult drop a collab so hot it crashed the site and sold out in minutes.

Emma Chamberlain x Pinterest prove vibe-first product launches can win attention without a 60-slide deck.

Christian McCaffrey trades sponsorship for ownership with While on Earth—athletes building brands in real time.

Chapters
00:00 Intro
01:00 AG1 → owning morning and night
08:20 Mid-Day Squares x Coconut Cult sellout
15:00 Emma Chamberlain x Pinterest coffee collab
17:35 McCaffrey → from Nike to ownership (While on Earth)
24:01 Wrap & takeaways

Why this matters (for brand leaders): The winners aren’t chasing hype—they’re building rituals, communities, and creator-led collabs that compound over time. Step out of the weeds, get above the noise, and steal these playbook moves for 2026 planning.

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