Скачать или смотреть Layout Teardown: Ep 5 - Why Slickdeals.net's Ads Just Work – A Deep Dive

Layout Teardown is a video series where Ben, our General Manager, and Brock, our Head of Product, break down the ad strategies and website layouts of popular publishers. In this episode, they dive into Slickdeals.net— one of the largest coupon and deals platforms in the U.S.

Ben and Brock unpack how Slickdeals monetises through affiliate links, a community-driven content model, and programmatic advertising. They explore how the site balances UX and monetisation across multiple touchpoints, and share actionable insights for publishers on maximising ad placements without compromising user experience.

Tune in to understand how Slickdeals blends retail media, programmatic ads, and user engagement to build a high-revenue ecosystem.

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📕 Video chapters if you'd like to skip through
00:15 - Intro
00:30 - Why we are taking a look at Slickdeals
00:40 - Slickdeals.com's Business Models
01:17 - Programmatic Setup Strategy
02:23 - Triple Stacker Ad Format
03:06 - Slickdeals.com vs Bestbuy
03:33 - Our learning from our partner's website - Ozbargain's
04:21 - Programmatic Set Up
05:31 - We test this A LOT in Publift
06:05 - Sidebar Ad Format
06:22 - Their Unique Prebid Timeout
07:19 - Prebid Timeout Slower: Explained
08:15 - Volume Impact or Value Impact?
08:29 - Slickdeals.net's Value Curve
08:50 - Why do they have Pagination?
10:02 - CPM Upgrade Comparison
10:33 - Slickdeals.net's Mobile Set Up
11:42 - Publift's recommendation on Mobile's Ad Format
12:35 - Popcorn Effect
13:30 - Audience Segmentation Details
14:22 - LCP: Core Web Vitals
14:43 - AdSense for Search
15:50 - App Download Strategy
16:30 - Reasons for the App Download
17:37 - How to Maximise Slickdeals' Revenue
18:28 - An Example on Maximising Revenue
20:32 - Why does a Marketer/Advertiser need this Audience?
21:47 - Showing a Special Ad Experience
22:36 - Wrap Up
23:14 - Outro

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