I love singing on karaoke. I’m a product of the 80s so anything fronted by a guitar typically gets me singing. But am I a singer? No, no I am not. I also love playing golf, I find it relaxes me and allows me to spend some uninterrupted time with friends. But am I a golfer? No, no I am not.
Which begs the question: if you create a podcast, are you a podcaster?
In particular, if you create a podcast and then stop, are you a podcaster?
With over 700,000 podcasts available as of right now, according to Chartable, we’re presented with two trains of thought:
Wow, that’s a lot! I probably shouldn’t podcast, right? Wrong; or
There are over 505 MILLION blogs, podcasting is a great chance to have my say on whatever the heck I want to have my say about whilst it’s still pretty quiet! (Yay!)
The challenge is, potential podcasters are consistently being told that podcasting has “never been easier”.
Well, guess what, building a house has never been easier, but it’s still really hard for me because I don’t have a clue how to do it and sure, I can learn the skills, but can I master them enough to build something long-standing that won’t collapse under its own weight?
Sure, I can record my podcast pretty easily, I can find a podcast host, I can create a solid podcast marketing strategy and focus on my core audience but the moment that my download numbers don’t instantly jump up or that I realise that I didn’t experience the famed “hockey stick” of stats that startups so readily chase, I realise that podcasting is really actually rather difficult.
Or should I say, podcasting is difficult because life can get in the way – I have to work, I have to live and do everything else that I usually do, I get sick, my family needs me, my friends need me – just like being in a band or hitting the gym, podcasting is not a project, podcasting is a commitment.
So, let me ask you again: if you create a podcast and then stop, are you a podcaster?
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